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THE creative mind is always aware of the fact that the world is changing, especially the world of the media. One can never deny that in the advent of technology, things are not what they are used to be. Likewise, document design and the field of publishing have also been bitten by this technological bug, creating a boundless new world of digital wonders, an extension of our creative manifestations.
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This is the dawn of the new media.
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Reiss (2006) as quoted in ‘Wired’ magazine summarized this phenomenon for us as “…a Cambrian explosion of digitally empowered life forms” and one of them is the infamous blog culture which is said to have rapidly replaced conventional media (print media in particular) in today’s tech-savvy society.
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This is the dawn of the new media.
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Reiss (2006) as quoted in ‘Wired’ magazine summarized this phenomenon for us as “…a Cambrian explosion of digitally empowered life forms” and one of them is the infamous blog culture which is said to have rapidly replaced conventional media (print media in particular) in today’s tech-savvy society.
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Example of a blog. Screenshot of Missmichy.com
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According to Kolari et al (2006), a blog or (and still) originally known as a weblog, is a web-based publication consisting primarily of periodic articles (normally, but not always, in reverse chronological order). In short, blogs are the newer and better version of conventional print newspaper, chronicling both soft and hard news to its targeted audience.
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The world of blogs came into existence thanks to a man named Jon Barger who set up his own site called the Robot Wisdom Weblog back in 1997 to share his online discoveries as he stumbled on them. He is also said to be responsible for coining the term ‘blog’ as he descript the activity as ‘logging on the web’, giving a name to the fledgling phenomenon whilst setting the tone for a million blogs to come. Robot Wisdom bounced unapologetically from high culture to low, from silly to serious, from politics to porn (Boutin, 2005).
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As if on cue, more and more similar blogs started to appear after that.
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According to Kolari et al (2006), a blog or (and still) originally known as a weblog, is a web-based publication consisting primarily of periodic articles (normally, but not always, in reverse chronological order). In short, blogs are the newer and better version of conventional print newspaper, chronicling both soft and hard news to its targeted audience.
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The world of blogs came into existence thanks to a man named Jon Barger who set up his own site called the Robot Wisdom Weblog back in 1997 to share his online discoveries as he stumbled on them. He is also said to be responsible for coining the term ‘blog’ as he descript the activity as ‘logging on the web’, giving a name to the fledgling phenomenon whilst setting the tone for a million blogs to come. Robot Wisdom bounced unapologetically from high culture to low, from silly to serious, from politics to porn (Boutin, 2005).
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As if on cue, more and more similar blogs started to appear after that.
Jon Barger. Taken from Google Images.
The significance of blog is often debated. However, one important function as stated by Rushkoff (1996) is that because media is a corporate possession that allows no outside participation, blogs have solved this problem by defining the difference between public and audience. An audience is passive; a public is participatory. Thus, a blog encapsulate a definition of media that is public in its orientation. Not only that, with its many interactive features, blogs now provide a multimodal document which is non-linear (Walsh, 2006) and with more choice and opportunity for added interactivity.
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Here's a video link to a great explanation of what blog is all about by Common Craft. Enjoy!
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References
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Boutin, P 2005, Robot wisdom on the street, viewed on 10th June 2009,< http://www.wired.com/wired/archive/13.07/posts.html?pg=6>
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Kolari, P, Finin, T & Joshi, A 2006, SVMs for the blogsphere : blog identification and splog detection, American Association for Artificial Intelligence, US.
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Reiss, S 2006, 'His space', Wired, 14 July, pp.143-147.
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Rushkoff, D 1996, Media virus! : hidden agenda in popular culture, Ballantine Books, US.
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Walsh, M 2006, ''Textual shift: Examining the reading process with print, visual and multimodal', Australian Journal of Language and Literacy, vol.29, no.1, p.24-37. texts' in
References
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Boutin, P 2005, Robot wisdom on the street, viewed on 10th June 2009,< http://www.wired.com/wired/archive/13.07/posts.html?pg=6>
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Kolari, P, Finin, T & Joshi, A 2006, SVMs for the blogsphere : blog identification and splog detection, American Association for Artificial Intelligence, US.
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Reiss, S 2006, 'His space', Wired, 14 July, pp.143-147.
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Rushkoff, D 1996, Media virus! : hidden agenda in popular culture, Ballantine Books, US.
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Walsh, M 2006, ''Textual shift: Examining the reading process with print, visual and multimodal', Australian Journal of Language and Literacy, vol.29, no.1, p.24-37. texts' in
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