The Creative Mind in Retrospect

AS a blogger, I firmly believe that having a well-honed writing skill is vital in producing entries that are not only informative but also attractive enough to capture a reader’s attention. There is always the need to be audience-centric (Putnis & Petelin, 1996) in order to produce relatable information for Shriver (1997) says that by misunderstanding the need of the audience and their frame of reference, a document will risk evoking confusion and angering others.

In Malaysia, it is very important to be culturally sensitive as readers come from different racial and cultural background that will undoubtedly influence their way of reading a certain document (Walsh, 2006).

In regards to document design, I found that less is indeed more. A simple, streamlined and uncluttered blog interface will ensure that readers can read without being distracted. Main points have to be salient (Kress & van Leeuwen, 2006) to capture reader’s attention and visual aid should be interpreted to aid with reader’s understanding (Shriver, 1997).


References

Kress, G & van Leeuwen, T 2006, ‘Front page : (the critical) analysis of newspaper layout’ , Approaches to Media Discourse, Blackwell, Oxford.

Putnis, P, & Petelin, R 1996, Professional communication: principles and applications, Prentice Hall, Sydney.

Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Publication, New York.

Walsh, M 2006, ‘”Textual shift”: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.